The Internationalization of KFC Gisela How important is electrical and

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The Internationalization of KFC Gisela How important is electrical andSeminar paper from the year 2012 in the subject Business economics Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Valncia (Faculty of Economics), language: English, abstract: After the fast food industry was thriving in Asia and especially in China in recent years, Latin America is considered the future growth market for American restaurant franchises (cf. Bloomberg 2012). In China, KFC already